Spotify Audiobooks
It’s Possible
Gen Z loves all things audio, especially Spotify. They use Spotify to stream music and podcasts but most don't know that Spotify has audiobooks. Gen Z are multitaskers and do not have time to sit and read. We want to show them that they can use Spotify to listen to books while doing everyday tasks that would be impossible to do if they were reading a physical book.
Reading is an all consuming task
Out-of-home will be displayed on highways and outside of gyms since two very common everyday activities of Gen Z are driving and working out.
On social media, our ads would be displayed on Instagram stories and TikTok as animations. Gen Z is the biggest generation on social media so we feel that this would be a great way to reach them.
