Goldfish
For your after hour cravings
Snacking is often done to cope with stress
Young adults in our target are typically facing a lot of stressors and stress eating is real. It’s not a habit people may be fond of but we all do it one time or another. Goldfish is a great late night snack and can give comfort through stressful times.
Introducing Goldfish Late Night
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Introducing Goldfish Late Night 〰️
To provide the best comfort while you’re stressed Goldfish would launch new “Late Night Snack Blends” encouraging people to eat Goldfish as a late night snack. Originally we would launch three late night snack blends including: Cheese Lovers, Spicy Cheddar, or Pretzel Delight.
Social media relaxation posts
out of home
Collaboration with Chegg
Goldfish would collaborate with Chegg to send a mini snack mix of Goldfish Late Night so college students could be one of the first to try the blends. In the package a flyer would introduce the new Late Night Blends. The flyer have a QR code that customers could scan. This QR code would then take them to the Goldfish Late Night microsite.
Late night Microsite
Once customers scan the QR code they are taken to our microsite where they first enter their name and phone number. Then can submit their favorite late night snack under fan features, shop the new Late Night Blends, and submit ideas for their own Late Night Goldfish Blends. The site will only be available to access after 10pm!
promotional text messages
The integrated part of the campaign would be that once Goldfish receives a lot of submissions for Late Night Blends they would choose 3 new blends to be made from the fans submissions. Fans would be able to see their blend ideas come to life! These new blends would be promoted on Goldfish’s social media and the website!
